This form of attribution is used to measure advertising effectiveness.ĭynamic content insertion: Megaphone may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. For example - it may spot a device that downloaded an episode of Disney Magic of Storytelling later visited the website of an advertiser or it may track that a device that listened to Disney Magic of Storytelling also listened to a different show. Tracking and attribution: Megaphone or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. Megaphone and Podtrac are IAB v2 certified. Your device’s IP address and user agent is used to help calculate this figure. Stats: Statistics are produced by Megaphone and Podtrac to help Disney Magic of Storytelling to understand how many downloads it is getting, or how many people are listening. This podcast may use tracking and attribution and dynamic content insertion Hosted on Megaphone Privacy and measured by Podtrac
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